Creative Direction
CLEARIFRX
Client: ClearifiRx (Telemedicine Startup)
Role: Chief Marketing Officer
Duration: 2018-2022
As the Creative Director for ClearifiRx, Victoria spearheaded the creative strategy that built a strong, consistent brand while driving measurable growth. Through innovative marketing campaigns, careful budget management, and cross-team collaboration, my team and I positioned ClearifiRx as a leader in the telemedicine industry, ultimately contributing to the company’s successful exit.
Creative Strategy
Successful Brand and Identity Development
Victoria led the design and development of ClearifiRx’s entire brand identity. She and her team developed a strong, recognizable brand identity that establish credibility in the telemedicine market and resonated with both patients and healthcare practitioners. The consistency across digital and physical touchpoints solidified its positioning and built trust with customers.
Designed the company’s logo and branding.
Ensured consistency across all customer-facing materials, including product packaging, web, print, and digital platforms.
Directed brand-aligned marketing photoshoots to produce high-quality visual content for campaigns.
Creative Strategy Management
Victoria oversaw the creation and execution of a wide range of marketing materials, from web content and social media assets to print collateral. Expertly managing a wide range of vendors and skillsets within the internal team, she ensured all creative assets aligned with ClearifiRx’s brand strategy and communicated a clear, consistent message across all channels. In turn, ClearifiRx experienced significant growth in customer aquisition from the nurtured channels.
Managed the production of digital assets, including web content, social media campaigns, and email marketing.
Led the design and branding of the online Shopify storefront, maintaining consistency in user experience and brand communication.
Achieved significant growth in lead generation through targeted content marketing and SEO strategies.
Expanded social media following, building a community of engaged patients and healthcare providers.
Increased customer engagement through positive product reviews and feedback.
Selected and managed brand integrity through strategic social media influencer partnerships
![platformsrx_graphics [Recovered] clearifi box-27.png](https://images.squarespace-cdn.com/content/v1/5eb2f4af23078d6f4120044e/1588811104430-ZXKCL8J3PQKCMXL1EEBH/platformsrx_graphics+%5BRecovered%5D+clearifi+box-27.png)
Positive Impact on Customer Retention and Satisfaction
I led the design and development of ClearifiRx’s product packaging, ensuring that it not only reflected the company’s brand identity but also enhanced the overall patient experience. By prioritizing patient experience and aligning packaging with ClearifiRx’s broader marketing efforts, we significantly improved patient retention and satisfaction.
Increased patient retention through improved user experience, both in packaging design and product usage instructions.
Reinforced brand loyalty by ensuring patients by making sure customers were met with a cohesive digital and physical experience, ensuring seamless transition between ClearifiRx’s online resources and product usage.
Ensured all materials met regulatory standards while maintaining an aesthetic that appealed to patients and healthcare providers.
Exceeded Growth Metrics
To maximize ROI, Victoria led ClearifiRx’s digital advertising campaigns, overseeing the marketing budget and ensuring strategic allocation of resources. She developed targeted campaign creatives to increase lead generation and customer engagement.
Delivered all projects on time and within budget, ensuring efficient resource allocation and adherence to timelines.
Successfully scaled the digital footprint, increasing brand visibility across multiple platforms.
Maintained excellent brand management, making strategic adjustments based on market research and customer feedback.
Team Leadership & Collaboration
Internal and External Team Management
Victoria worked closely with both internal teams and external vendors, from graphic designers and photographers to influencers and UI/UX software developers. By maintaining strong collaboration and clear communication, she was able to scale ClearifiRx’s marketing efforts while ensuring brand consistency.
Selected qualified vendors and scaled the creative team as needed.
Maintained brand identity across teams working in diverse mediums, including software programming, graphic design, social media, print materials, and influencer campaigns.
Provided leadership and mentorship to internal teams, ensuring the creative vision aligned with the company’s objectives.
Results
Successful Brand Identity Creation
Lead Generation and Digital Growth
Exceeded Growth Metrics
Company Exit