Creative Direction
Sweat2Much
Client: Brickell Biotech
Role: Patient Recruitment Consultant
Duration: 2016-2021
Hyperhidrosis Study
Patient Recruitment and Retention
Victoria led development of a cohesive, data-backed umbrella brand that successfully spanned multiple clinical research studies over several years. This branding ensured consistency across recruitment and patient retention materials, building strong brand recognition throughout each phase of the trials for both patients and physicians.
Creative Strategy
Successful Brand and Identity Development
Victoria designed a clear and recognizable brand identity that resonated with hyperhidrosis patients, caregivers, and healthcare professionals. The campaign's materials were used for both patient recruitment and retention, making it a unified experience for participants from their first interaction to study completion.
Umbrella Study Branding: Developed a central, long-term brand that encompassed several trials, ensuring consistency across all patient-facing materials.
Comprehensive Design: Crafted materials for patient recruitment and retention, including brochures, digital content, and social media assets, all aligned with the overarching campaign identity.
Targeted Recruitment and Digital Campaigns
Victoria’s campaign used highly targeted social media ads and digital marketing efforts to efficiently reach and engage hyperhidrosis patients. She also implemented robust referral management systems to track potential participants from initial contact through to study enrollment and completion.
Social Media Campaigns: Managed highly specific, trackable social media advertising that reached a broad audience of hyperhidrosis patients across the U.S.
Referral Management: Designed an online pre-screening process to streamline referral tracking and enrollment.
Site and Coordinator Training Materials
As part of the Sweat2Much campaign, Victoria’s team developed comprehensive training materials tailored specifically for site coordinators and research staff. These materials were designed to ensure that each site had a deep understanding of the study protocols, patient management, and recruitment processes.
Custom Presentations: Created detailed presentations to train coordinators on patient engagement strategies and recruitment best practices.
Specialized Training Materials: Developed easy-to-follow guides and instructional content to help study site staff navigate both patient retention efforts and data collection protocols, ensuring consistency across all research sites.
Interactive Training Sessions: Facilitated virtual and in-person training sessions to address site-specific needs and ensure coordinators were fully prepared to manage their roles effectively.
Patient Experience and Retention
To enhance patient experience and retention, her campaign also involved the creation of training and retention materials and clear, patient-friendly communications. The team’s goal was to maintain high retention rates throughout the study.
Retention Materials: Developed easy-to-understand patient education tools, improving retention and overall patient satisfaction. Materials included take home pamphlets and a mobile app, with versions for both pediatric and adult patients.
Site Collaboration: Maintained consistent communication with research sites to provide tailored recruitment and retention strategies.
Exceeded Recruitment Goals, Ahead of Schedule
Victoria’s team successfully met recruitment goals, enrolling approximately 700 patients across 80 research sites for the two parallel Phase III studies. About 50% of patients were enrolled through her team’s efforts, which were completed within the expected enrollment period.
Total Pre-qualified Referrals: 12,600+
Randomization Rate: ~35%
Pediatric Referrals: 245+
Team Leadership & Collaboration
Internal and External Team Management
Victoria worked closely with both internal teams and external vendors, from graphic designers and influencers to UI/UX software developers. By maintaining strong collaboration and clear communication, she was able to scale her team as needed to meet the fluctuating demands of multiple research studies over multiple years.
Selected qualified vendors and scaled the creative team as needed.
Maintained brand identity across teams working in diverse mediums, including software programming, graphic design, social media, print materials, and influencer campaigns.
Provided leadership and mentorship to internal teams, ensuring the creative vision aligned with the company’s objectives.
Results
This campaign exceeded expectations, achieving on-time enrollment despite challenges like COVID-19. The Sweat2Much branding provided a consistent, professional image that instilled confidence in both patients and healthcare providers, contributing to the overall success of the trials.