Creative Direction
Clinically Media
Client: Clinically Media
Role: Founder and CEO
Duration: 2017-Present
Creative Direction for Patient Recruitment and Retention
As the Founder and Creative Director of Clinically Media, Victoria led the creative and strategic direction for numerous clinical trials, developing innovative patient recruitment and retention campaigns that helped connect patients with life-changing treatments. Her team is specialized in providing solutions for clinical research organizations (CROs) and biopharma companies, helping them meet patient recruitment goals and improve patient engagement in clinical trials.
Team Leadership & Collaboration
Building a Scalable and Resilient Team to Support Clinical Trials
Victoria’s approach to scaling creative teams set the stage for Clinically Media to efficiently meet client needs, regardless of fluctuating project demands. By having a flexible team structure and a ready-to-go network of vendors, she is able to accommodate tight deadlines and increased labor requirements, ensuring timely and successful clinical trial recruitment.
Flexible Vendor Network: Developed a roster of skilled vendors across different disciplines who could be engaged as needed for specific projects, ensuring we had the right people for each unique trial.
Scalable Solutions: Built a scalable workflow where internal and external teams could be expanded or contracted to meet the fluctuating demands of multiple simultaneous clinical trials.
Cross-Team Collaboration: Fostered clear lines of communication between internal teams and external vendors to ensure everyone was aligned with the project’s objectives and timelines.
Quality Control Systems: Implemented quality checks at each stage of production, from creative asset design to patient communications, ensuring all materials met regulatory standards and brand guidelines.
Creative Strategy and Branding
Successful Brand and Identity Development
Victoria spearheaded the development of data-driven, customized branding for each clinical trial, ensuring that campaigns were both patient-friendly and scientifically accurate. Her team designed campaigns that resonated with diverse patient populations, instilling confidence and increasing participation in clinical trials.
Brand Identity Creation: Developed cohesive branding for multiple clinical trials ongoing at any given time, ensuring a consistent, professional image across digital, print, and physical materials.
Cross-Channel Design: Managed the creation of patient recruitment and retention materials across multiple platforms, including websites, social media, and print, all tailored to specific trial needs.
Targeted Recruitment and Digital Campaigns
Victoria’s team’s recruitment efforts utilized highly targeted social media campaigns, referral management systems, and digital marketing strategies to efficiently engage potential trial participants. She led the creative direction behind these campaigns, ensuring they were visually compelling and optimized for conversion.
Social Media and Digital Ads: Managed targeted campaigns using platforms like Facebook and Instagram, reaching specific patient demographics.
Referral Tracking: Designed and implemented systems to track patient referrals from initial contact through enrollment, optimizing recruitment efficiency.
Patient Experience and Retention
Victoria ensured her team understood that patient retention is just as important as recruitment. To enhance patient experience, she oversaw the development of branded research site and patient education materials and consistent communication strategies that helped guide patients through their trial journey, improving retention rates.
Retention Materials: Produced educational content, including video tutorials, brochures, and step-by-step guides, ensuring patients felt supported throughout the clinical trial process.
Patient-Friendly Communication: Ensured that all materials were accessible and easy to understand, fostering trust between patients and the clinical trial teams.
Results
Victoria’s team at Clinically Media and their innovative approach to patient recruitment and retention has earned the company a reputation for excellence in the clinical research space. Her ability to create compelling, patient-centered campaigns has helped the company achieve measurable results for their clients while advancing the development of new treatments.
Successful Patient Recruitment: Enrolled thousands of patients across multiple clinical trials for a variety of conditions.
Retention Rates: Increased patient retention through consistent engagement and support throughout the trial process.
Client Satisfaction: Developed long-term relationships with CROs and biopharma companies, contributing to the success of their clinical trials and patient engagement efforts.